Ksubaka Takes Bronze at The Campaign Technology Awards 2017
written by Andrew Durkin
Press release15th June 2017
Ksubaka Takes Bronze Award For Best Use of Experiential Technology at The Campaign Technology Awards 2017
London , 15 June 2017 – Ksubaka today announced that it has been recognized for its ground breaking experiential in store campaign for Mondelez Milka at the Campaign Creative Tech Awards 2017.
“This award recognizes the incredible engagement, scale and data insight we were able to deliver for Milka within retail stores. This award also recognizes the Ksubaka team who had the imagination to deliver such an impactful campaign.” said Giles Corbett, COO and co-founder, Ksubaka.
Campaign’s newly launched awards recognises ingenious and collaborative thinking in the use of technology across marketing, advertising and media. The judging was chaired by Google UK consumer marketing director Graham Bednash. Bednash led a judging line-up that included: Anna Rafferty, Director of Digital Marketing, BBC Worldwide; Ed Freed, Chief Operating Officer, Code Worldwide; Matt Gee, Head of Digital Transformation, Isobar; Victoria Buchanan, Executive Creative Director, Tribal Worldwide London; and Scott Ross, Chief Technology Officer, International at DigitasLBi.
Ksubaka’s media platform consists of 8,000 playSpots (touch screens) located in 1,500 retail environments in more than 130 cities across China, Singapore and Australia. Each interactive playSpot can be remotely provisioned to provide a fun branded mini-game, which can include a call to action, an advert, survey, reward or voucher. Real-time data analysis allows agencies and brands to modify campaigns on-the-fly for maximum impact and engagement. Ksubaka’s platform is not subject to ad blockers, fraudulent metrics or inflated views or clicks – just real shoppers having fun and engaging with the brand.
The industry is being revolutionised to a large extent by the coming together of brave clients, smart creative thinkers and game-changing tech. The Creative Tech Awards are designed to honour the successful collaborators, celebrate their amazing work, and thereby stimulate even more ingenious thinking right across the marketing, advertising and media industries.
Founded in 2013 by British born entrepreneurs, with offices in London, Singapore and Shanghai, Ksubaka creates ‘Moments of Joy ‘ (MoJos) for shoppers through the power of play, and in so doing, has created a powerful media space in retail environments in Asia. MoJos are created through short, familiar and bite-sized interactive apps leveraging on the power of gamified experiences to bring consumers into the heart of the brand story. MoJos are delivered via Ksubaka’s network of kiosks called ‘playSpots’ and take place a few feet away from the store shelf, right when consumers are ready, willing and able to make purchasing decisions.
Behind Ksubaka is a sophisticated real-time analytics and research platform, with accurate and fast updates and tools to allow for micro-data scrutiny (aisle-by-aisle, playSpot-by-playSpot) allowing brands to adjust strategy, even in the middle of a campaign.
For the first time advertisers can cost-effectively engage and convert shoppers in a sustainable and scalable manner.
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