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Does the in-store experience influence online purchases?

Does the in-store experience influence online purchases?

What role are retail stores playing in influencing online shoppers and their purchase decisions? Who’s winning the e-commerce race in China?

The ever-growing rise of online shopping is placing a lot of pressure on traditional retailers, especially in the fast-moving Chinese market. Ksubaka surveyed over 23,000 shoppers across China through its network of interactive screens find out more below…

The full report:

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