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How do Chinese consumers perceive British beverage brands?

How do Chinese consumers perceive British beverage brands?

In collaboration with the China-Britain Business Council, Ksubaka surveyed over 30,000 shoppers across 118 cities in China to investigate how Chinese consumers perceive British beverage brands and gain a deeper understanding of their purchasing habits. The report highlights are available below, contact us to get the full tabulated results.

 

Key findings of the survey, include:

  • In the British alcoholic brand category 40% of Chinese shoppers would most like to try British Cider, followed by Beer 30.8% and Gin 29.4%
  • Packaging is a key driver in most categories, and the most important when it comes to Gin.
  • In the non-alcoholic juice category J20 tops (40.4%) the favourites of the Chinese
  • British non-alcoholic drinks the Chinese are most likely to try: Juice (35.5%) Diary (24.8%) Soft Drinks (22.4%) with Tea last with (17.3%)
  • 51% of Chinese shoppers “prefer” imported brands
  • ‘Friends’ recommendation drives the most purchases of British drinks brands in China with 18.3% followed by Celebrity endorsement 16.5%, in-store testing 15.6% with special offers and promotions the least powerful influencer with 13.6%
  • The top driver for an unplanned purchase is “perceived health benefits of the product” with 26.7% of Chinese shoppers citing this as the main reason

Do you have a question you’d like to ask thousands of Chinese shoppers? Contact us! Don’t forget to subscribe to our newsletter to receive free insights reports every month!

About China-Britain Business Council

The China-Britain Business Council (CBBC) helps British and Chinese businesses and organisations work together in China, the UK and third markets around the world. With 60 years of experience, experts in 11 UK offices and 15 Chinese locations, and a diverse 1,000-strong membership, we operate alongside the British Chamber of Commerce in China to support companies of all sizes and sectors from multinationals to SMEs.

As the partner of choice for British companies working with China, CBBC delivers a range of events, tailored research and consultative services. We cooperate closely with the Department for International Trade, The Foreign & Commonwealth Office to highlight export opportunities for UK companies and investment opportunities for Chinese organisations.

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