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Play is Us.

A passionate team of data, technology, gaming and retail specialists

Our founders, brothers Julian and Giles Corbett, are both big on games, technology and advertising.  This led us to focus on the opportunity to get shoppers to engage in stores at mass scale – at first, we thought, as a much better way for brands to advertise.  As we worked with retailers, we came to realise just how much more we could make these engagements deliver to help physical stores stay relevant – to communities and high-streets, whose social focus is so often built around these stores and the bars and restaurants that set up near them; to consumers, even millennial and digital consumers, who still make up 80% of their purchasing decisions in real world stores; and therefore also, to the online leaders such as Alibaba and Amazon.


What started off as a means to better advertise in-store soon expanded to become a set of services to help retailers revitalise their physical spaces.


London (Chiswick) is the company’s main base and serves as Ksubaka’s centre for product development, engineering and european business dev, while the offices in Singapore and Shanghai focus on our business development needs in Asia.


We’ve built a leadership team that’s constructively discontent. Who care about our industry. And the people who are in it, and the public who use it.

Over 15 years in entertainment and tech start-ups (RealD 3D, 2010 exit on NYSE). Most recently took Take-Two Interactive from bottom to number 1 publisher in Asia.

Julian Corbett

Co-founder, Chairman

Serial entrepreneur in mobile games, mobile advertising and global OTT platforms. Most recently founded and developed Libon for Orange Group

Giles Corbett

Co-founder, CEO

Experienced FD with international experience in fast growing businesses. Previously key player in the dunnhumby growth story.

Elliott Saville


Sales & Commercial leader. 25 years ICT experience. Formal sales management and builder of teams.

Craig Miller

Commercial Director

Previously a star developer at Canonical and Orange group (Libon) and fervent open source contributor

Jean Francois Moy


Experienced Agile Product Leader with experience across Ecommerce, Telco, SAAS and FMCG.

Anna Barker

Product Director

Previously worked at Libon for Orange Group in France and managed a team to mobile social app VIC in China

Ruosi Wang

Director of International Development

The Board

We have Three independent Non Executive Directors in addition to founders Julian (Chairman) and Giles Corbett.

James Andrade


Pierre Lever

CEO Asia
Argus Media

Bruno Wauters

PT Coconut Homes

Advisory Board

Pierre Asseo


Philippe Lamy

Loro Piana

Ken Mandel

President Innovation and Commerce Publicis Media

Julian Persaud

Head of Global Supply