Play is Us.
A passionate team of data, technology, gaming and retail specialists
Our founders, brothers Julian and Giles Corbett, are both big on games, technology and advertising. This led us to focus on the opportunity to get shoppers to engage in stores at mass scale – at first, we thought, as a much better way for brands to advertise. As we worked with retailers, we came to realise just how much more we could make these engagements deliver to help physical stores stay relevant – to communities and high-streets, whose social focus is so often built around these stores and the bars and restaurants that set up near them; to consumers, even millennial and digital consumers, who still make up 80% of their purchasing decisions in real world stores; and therefore also, to the online leaders such as Alibaba and Amazon.
London (Chiswick) is the company’s main base and serves as Ksubaka’s centre for product development, engineering and european business dev, while the offices in Singapore and Shanghai focus on our business development needs in Asia.