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Cinemas in China

Evergrande Group

Project brief

Evergrande Group was launching a chain of cinemas and reached out to Ksubaka to help them entertain moviegoers while they waited and drive concessions. To date, Evergrande has expanded the Ksubaka Platform to 46 cities and is seeing engagement rates as high as 80% vs daily ticket sales.

46 Cities

46 Cinemas

230 Touch screens

Gamified Brand Experience

448 thousand “Mojos*” Per Month
65 “Mojos*” Per Screen Per Day
88% Completion Rate of Experiences
66 Seconds Average Shopper Time
81% Engagements vs Transactions**
99% Fleet Uptime***

*a Mojo is counted when a shopper stays to complete entire Interactive brand experience

**400 is average daily transaction count

***2% of time not available due to screens being unplugged by store personal

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