Create an experience which allows shoppers to play and have fun with Coca-Cola brand, bringing to life the “Open Happiness” theme
10.6% of shoppers entered mobile number to receive SMS
21% clicked on SMS link to visit website
Gamified Brand Experience
Created a game where the player throws 5 ice cubes into a Coca-Cola glass, then gets poured a glass of COKE and is sent a link by SMS to register at openhappiness website.