Open happiness


Project brief

Create an experience which allows shoppers to play and have fun with Coca-Cola brand, bringing to life the “Open Happiness” theme

10.6% of shoppers entered mobile number to receive SMS

21% clicked on SMS link to visit website

Gamified Brand Experience

Created a game where the player throws 5 ice cubes into a Coca-Cola glass, then gets poured a glass of COKE and is sent a link by SMS to register at openhappiness website.