Charcoal “Clean Between”


Project brief

Communicate to shoppers the product message that “Colgate Charcoal Deep Clean Toothpaste” can help clean between your teeth.

9.5% of shoppers entered mobile number to get coupon

65 sec average shopper engagement time

Gamified Brand Experience

Created a game where the player opens a tube of toothpaste with their finger and then cleans the bacteria from between the teeth by pointing the stream of charcoal toothpaste at it.