Charcoal “Clean Between”
Communicate to shoppers the product message that “Colgate Charcoal Deep Clean Toothpaste” can help clean between your teeth.
9.5% of shoppers entered mobile number to get coupon
65 sec average shopper engagement time
Gamified Brand Experience
Created a game where the player opens a tube of toothpaste with their finger and then cleans the bacteria from between the teeth by pointing the stream of charcoal toothpaste at it.