Communicate to shoppers the campaign message, “Creating Friendships, It all starts with a NesCafe.”
11.3% of shoppers entered mobile number to enter contest
5.5% completed survey questions
Gamified Brand Experience
Created a game where the player follows 3 coffee mugs moving around the screen quickly, only one has Nescafe in it. When they stop moving they guess which has the NesCafe in it and if they are correct, it makes them a cup of NesCafe and allows them to make a 2nd cup for a neighbour.