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Take control of your hair

Head & Shoulders

Project brief

Communicate to consumers the message, “Head & Shoulders removes oil and dandruff so that you can take control of your hair this summer.”

151% sales uplift in top 20 % of stores

12% connected to mobile WeChat extension

Gamified Brand Experience

Created a game where the player disperses the floating oil droplets by touching with their finger, and then adds a lemon fresh scent with the second touch.

This experience is designed to have someone see and experience the efficacy of Head & Shoulders

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Johnson’s Baby

Johnson&Johnson partnered with Ksubaka to reverse the decline in footfall in the Baby & Mummy area of RTMart stores, a category where 50 percent of sales have already moved online.

Ksubaka was able to create a whole new experiential space, building a new retail ecosystem with Johnson&Johnson and RT Mart. The interactive experience was followed-up by a customer services like fast-scan pay and 1h delivery.

Johnson&Johnson

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AIDS Memory UK

AIDS Memory UK partnered with Ksubaka to identify their audience and who they appeal to, grow their follower base.  As a newcomer to the charitable sector, they were keen to use Ksubaka displays and surveys to enhance the professionalism of their image.

The experience ran in pop-up shop in Soho in the period running up to and during the London Pride, gathering live insights from the LGBT community.

Aids Memory UK

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Topshop – Topman

Topshop partnered with Ksubaka to identify and understand the 70% of visitors who were leaving their store on Oxford street without purchasing.

The incentive for interaction is a chance to win a £250 voucher, which is doubled by completing follow-up survey.

Topshop

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