Take control of your hair
Head & Shoulders
Communicate to consumers the message, “Head & Shoulders removes oil and dandruff so that you can take control of your hair this summer.”
151% sales uplift in top 20 % of stores
12% connected to mobile WeChat extension
Gamified Brand Experience
Created a game where the player disperses the floating oil droplets by touching with their finger, and then adds a lemon fresh scent with the second touch.
This experience is designed to have someone see and experience the efficacy of Head & Shoulders