Communicate to shoppers the campaign message, “open your world” which encourages them to travel the world with the Heineken cities bottles.
5.4% CTR (Click Through Rate)
26.7% of shoppers entered mobile number to enter contest
Gamified Brand Experience
Created a game using 3 hand-drawn city scenes of Singapore, London, Amsterdam, where players find the Heineken bottles as the city scenes move across the screen.