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Cities

Heineken

Project brief

Communicate to shoppers the campaign message, “open your world” which encourages them to travel the world with the Heineken cities bottles.

5.4% CTR (Click Through Rate)

26.7% of shoppers entered mobile number to enter contest

Gamified Brand Experience

Created a game using 3 hand-drawn city scenes of Singapore, London, Amsterdam, where players find the Heineken bottles as the city scenes move across the screen.

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Topshop – Topman

Topshop partnered with Ksubaka to identify and understand the 70% of visitors who were leaving their store on Oxford street without purchasing.

The incentive for interaction is a chance to win a £250 voucher, which is doubled by completing follow-up survey.

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