Customer experience for travel and hospitality UK

IQPC Exchange UK

Project brief

Ksubaka participated at the IQPC UK exchange on Customer experience for travel and hospitality as a sponsor. In addition, we partnered with IQPC by providing 3 campaigns airing on 11 PlaySpots and one big touch screen.

476 Engagement

65,1% Completion rate

Gamified Brand Experience

The aim was to gain insight on the current customer experience strategy used by the stakeholder of the travel and hospitality industry. We also used these campaigns to demonstrate a playful but simple way to convert an offline customer to an online profile.

  • This or That specific to travel: Pick your favorite trend and measure against other participants. A score is given, and you receive a badge according to the originality of your choices.
  • KsuSmiles for insight on CX: Fill in our playful interactive survey to gain a right to Spin the Wheel. Questions were to evaluate how participants felt about their current CX strategy. We branched the survey and projected live results categorized by industry (ie: hotel, airport, airline…)
  • Spin the Wheel for give away: Spin the wheel to win prizes provided by IQPC and Ksubaka : pop sockets, chocolates and bottles of Prosecco. Tickets to spin the wheel were provided by interacting with our KsuSmiles survey