Johnson’s Baby


Project brief

Johnson&Johnson partnered with Ksubaka to reverse the decline in footfall in the Baby & Mummy area of RTMart stores, a category where 50 percent of sales have already moved online.

Ksubaka was able to create a whole new experiential space, building a new retail ecosystem with Johnson&Johnson and RT Mart. The interactive experience was followed-up by a customer services like fast-scan pay and 1h delivery.

Gamified Brand Experience

The main experience is an Augmented Reality game where users pop on-screen bubbles to free their favorite Johnson&Johnson products. Parents can then recover favorite pictures taken during playtime by scanning a QRCode. Collected data are used to assess the success of the campaign and build online profile of physical customers.

Thanks to Ksubaka platform, Johnson&Johnson could :

  • engage children through AR interactive experience advertising their products
  •  reverse the e-commerce trend by making use of Ksubaka’s cloud shelf-like experience for young parents to explore Johnson&Johnson products, with product information usually only found online (video/reviews ect…)
  • Enhance their customer satisfaction with a fast scan for purchase/delivery : smaller samples could be bought on the spot while ordering a 1h delivery for larger products
  • use for strategic purposes the consumers data base created by Ksubaka for this campaign, recording customer IDs and preferences