Better Health


Project brief

Communicate to consumers the message, “Lifebuoy removes 99.9% of germs and helps protect against 10 hygiene related illnesses.”

4.8% CTR (Click Through Rate)

55 sec average shopper engagement time

Gamified Brand Experience

Created a game using the front-facing camera where the player waves their hand in front of the camera to eliminate 99.9% of the germs on the screen.