Communicate the message to TA (18-25 yo men), “5 Actions with 0 Compromise” while creating awareness and building brand affinity for this new product.”
79% sales uplift for entire category
8% sales uplift for product line
Gamified Brand Experience
Created a game where the player must shift gears at the optimal moment to accelerate the car to its top speed. (Drag Race Style) This game strongly adheres to the TVC’s theme featuring Daniel Wu, who is shifting the 5 gears of his car to mimic the 5 actions of the product without compromise.