Cui Cui Sha


Project brief

As part of a multi-channel campaign, Nestlé were looking for a new way to bridge the offline to online world. Specifically, Nestlé wanted to connect with consumers within retail, right at the point of purchase.

1 Million Shoppers Engaged

50 Million CuiCuiSha wafers caught in game

Gamified Brand Experience

Ksubaka’s creative team devised a unique interactive game, which combined augmented reality and a traditional game format. Consumers were first encouraged to take a picture of themselves (via the playSpot in-built camera), and create their avatar, they would then attempt to catch as many floating CuiCuiSha Chocolate Wafers as they could in 30 seconds. After the game was completed, consumers were invited to scan a QR code to receive a promotional offer.