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Better Together

Oreo

Project brief

Communicate to consumers the message, “Better Together” which promotes families getting together more often to have fun and play.

12.6% CTR (Click Through Rate)

18.4% of shoppers entered mobile number to join contest

Gamified Brand Experience

Created a game where a player touches the screen to drop a swinging Oreo at top of screen on to a plate of Oreo’s, making a tower of them. The goal is to stack as many Oreo’s as you can before you either miss or the tower falls. (Tower Builder Style)

This experience is reminiscent of the games which families play when they gather in the living room.

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Johnson’s Baby

Johnson&Johnson partnered with Ksubaka to reverse the decline in footfall in the Baby & Mummy area of RTMart stores, a category where 50 percent of sales have already moved online.

Ksubaka was able to create a whole new experiential space, building a new retail ecosystem with Johnson&Johnson and RT Mart. The interactive experience was followed-up by a customer services like fast-scan pay and 1h delivery.

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AIDS Memory UK

AIDS Memory UK partnered with Ksubaka to identify their audience and who they appeal to, grow their follower base.  As a newcomer to the charitable sector, they were keen to use Ksubaka displays and surveys to enhance the professionalism of their image.

The experience ran in pop-up shop in Soho in the period running up to and during the London Pride, gathering live insights from the LGBT community.

Aids Memory UK

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Topshop – Topman

Topshop partnered with Ksubaka to identify and understand the 70% of visitors who were leaving their store on Oxford street without purchasing.

The incentive for interaction is a chance to win a £250 voucher, which is doubled by completing follow-up survey.

Topshop

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