Communicate to consumers the message, “Better Together” which promotes families getting together more often to have fun and play.
12.6% CTR (Click Through Rate)
18.4% of shoppers entered mobile number to join contest
Gamified Brand Experience
Created a game where a player touches the screen to drop a swinging Oreo at top of screen on to a plate of Oreo’s, making a tower of them. The goal is to stack as many Oreo’s as you can before you either miss or the tower falls. (Tower Builder Style)
This experience is reminiscent of the games which families play when they gather in the living room.