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Play is Us.

Founders: brothers Julian and Giles Corbett, both big on games and technology.

Julian, based in Singapore, was running Take-Two Interactive (Grand Theft Auto) sales and distribution in APAC and was looking for a breakthrough solution to market their releases in stores, advertising that consumers would actually enjoy. He soon realized that this was applicable across industries: harnessing the language of games for marketing and insights in-store and providing moments of joy for shoppers became the mission.

Giles, based in London, had run one of Europe’s first mobile gaming company successes and was then developing a global “Over-the-top” (OTT) communication platform. He got two people from one of his former development teams in Europe to hack together a solution, which the brothers took into some key locations around Singapore. They were able to observe shoppers delight and knew they were on to something big.


So the idea for Ksubaka was born, a means for brands and retail to connect, at scale, with consumers – right at the point of purchase thus bridging the online/offline disconnect.

London (Chiswick) serves as Ksubaka’s centre for platform and big data engineering while the office is Singapore manages our 8,000 strong network of displays across 130 cities in Asia, the gamified content creation and campaign analytics.


We’ve built a leadership team that’s constructively discontent. Who care about our industry. And the people who are in it.

Over 15 years in entertainment and tech start-ups (RealD 3D, 2010 exit on NYSE). Most recently took Take-Two Interactive from bottom to number 1 publisher in Asia.

Julian Corbett

Co-founder, CEO

Serial entrepreneur in mobile games, mobile advertising and global OTT platforms. Most recently founded and developed Libon for Orange Group

Giles Corbett

Co-founder, COO

Experienced FD with international experience in fast growing businesses. Previously key player in the dunnhumby growth story.

Elliott Saville

Finance Director

Veteran start-up sales in US, Singapore, Philippines, Malaysia and China

Bert Carder

Head of Sales

Previously a star developer at Canonical and Orange group (Libon) and fervent open source contributor

Jean Francois Moy

Technical Director

Agile Product Owner with experience across Ecommerce, Telco, SAAS and FMCG

Anna Barker

Head of Product

15 years in mobile gaming (In-Fusio, Electronic Arts) bringing delightful mobile games to enthusiastic Asian audiences

Steve Taylor

Head of Campaign & Content

Previously worked at Christie Digital supply chain and logistics management across Asia

Eric Chua

Head of Fleet Operations

Previously worked at Libon for Orange Group in France and managed a team to mobile social app VIC in China

Ruosi Wang

Head of International Development

The Board

We have Three independent Non Executive Directors in addition to founders Julian (Chairman) and Giles Corbett.

James Andrade


Pierre Lever

CEO Asia
Argus Media

Bruno Wauters

PT Coconut Homes

Advisory Board

Pierre Asseo


Philippe Lamy

Loro Piana

Ken Mandel

President Innovation and Commerce Publicis Media

Julian Persaud

Head of Global Supply

Technology Stack





Toolchain & Testing