Colgate - Charcoal “Clean Between”
9.5%
of shoppers entered mobile number to get coupon
65 sec
average shopper engagement time
Project Brief
Communicate to shoppers the product message that “Colgate Charcoal Deep Clean Toothpaste” can help clean between your teeth.
Gamified Brand Experience
Created a game where the player opens a tube of toothpaste with their finger and then cleans the bacteria from between the teeth by pointing the stream of charcoal toothpaste at it.
Key Visual (Original Campaign)
Gamified Experience (Ksubaka)