Head & Shoulders - Take control of your hair
151%
sales uplift in top 20 % of stores
12%
connected to mobile WeChat extension
Project Brief
Communicate to consumers the message, “Head & Shoulders removes oil and dandruff so that you can take control of your hair this summer.”
Gamified Brand Experience
Created a game where the player disperses the floating oil droplets by touching with their finger, and then adds a lemon fresh scent with the second touch.
This experience is designed to have someone see and experience the efficacy of Head & Shoulders
Key Visual (Original Campaign)
Gamified Experience (Ksubaka)