Heineken - Cities
5.4%
CTR (Click Through Rate)
26.7%
of shoppers entered mobile number to enter contest
Project Brief
Communicate to shoppers the campaign message, “open your world” which encourages them to travel the world with the Heineken cities bottles.
Gamified Brand Experience
Created a game using 3 hand-drawn city scenes of Singapore, London, Amsterdam, where players find the Heineken bottles as the city scenes move across the screen.
Key Visual (Original Campaign)
Gamified Experience (Ksubaka)