Lifebuoy - Better Health
4.8%
CTR (Click Through Rate)
55 sec
average shopper engagement time
Project Brief
Communicate to consumers the message, “Lifebuoy removes 99.9% of germs and helps protect against 10 hygiene related illnesses.”
Gamified Brand Experience
Created a game using the front-facing camera where the player waves their hand in front of the camera to eliminate 99.9% of the germs on the screen.
Key Visual (Original Campaign)
Gamified Experience (Ksubaka)