By continuing to use this site you consent to the use of cookies on your device as described in our cookie policy unless you have disabled them.

X

Moments of Joy

Ksubaka is a technology and live data company that uses the language of games to transform the way brands and retailers engage shoppers.

Our solutions

Our solution

Ksubaka provides unmatched media metrics at the in-store moment of truth creating a highly monetizable media-space for next generation DOOH. Our real-time data answers the question as to “why” rather than simply “what”.

We believe in the power of Moments of Joy.

Engage, Research and Monetize your audience In-store

Retailers

Helping retailers engage consumers while on-premise to advertise offers and gather actionable insights, while improving the shopping experience.

Brand owners

Helping brand owners reach consumers on a permission-basis when they are in-store and can measurably influence purchase decisions.

Services

We work with retailers, transport hubs, banks, cinemas, hotels, events, festivals and any high footfall destinations.

How we help

We give retailers a media platform where brands can advertise, cost effectively in a fraud-free measurable engagement a few feet away from the point of decision.

We build bespoke media networks for brands, either for pop-up events or permanent fixtures.

We provide retailers with our platform and tools:

Engage

Engage shoppers to advertise offers and products and convert them to online channels.

Research

Create and run digital surveys to gain insights into consumers’ trends and preferences.

Monetize

Sell more and create a new monetizable digital space that can be sold to advertisers.

Engage

Engage shoppers to advertise offers and products and convert them to online channels.

Improve the shopping experience

We help you innovate your retail spaces and improve the shopping journey by providing shoppers with fun and relevant interactive experiences.

Digital in-store touchpoint

Automate the advertisement and distribution of promotions and special offers. Engage shoppers in different parts of the retail space and re-direct footfall to the desired areas.

Offline to Online

Shoppers can be prompted to scan a code or enter their details to continue their experience on mobile and be converted to online channels.

10%

Of footfall engaged

70s

Avg. duration of engagement

Tenderness is Inside

Milka (Mondelēz International) invited Ksubaka to use its ‘power of play’ skills to design a game that drew consumers in, taught them about the product and crucially created a genuine ‘moment of tenderness.

View case study

Research

Create and run digital surveys to gain insights into consumers’ trends and preferences.

Our data provides the pulse of shopper in real time

Ksubaka is at the core of where the action happens. We know shoppers profoundly, gathering 50 million structured data points every day about shoppers’ preferences and attitudes.

Up to75K

Surveys completed in 24h across Ksubaka networks.

Get immediate actionable insights into shoppers’ trends

Create and upload onto your network playful digital surveys that shoppers complete to give you immediate insights into trends and preferences, or use the power of our in-game behavioural analysis to detect hidden tastes.

Brand tracker

Track shoppers’ sentiment around the brand elements and how it’s influenced by advertising in real-time city by city, store by store.

A/B Testing

Rapidly test ideas for packaging, promotional messages and CTA.

Improve store performance

Understand why shoppers are spending more in some stores versus others, motivate your in-store staff by creating widely used satisfaction measures on a store-by-store basis.

Shopper missions

Receive immediate feedback from shoppers on stock levels and quality of product display.

Monetize

Give brands a media space they will love. Create a new revenue stream by selling your media space on the touch screens to advertisers.

Flexible plan

The plan is flexible, you choose how much media space you want to keep for your own content or to sell to advertisers.
Use promotions on playSpots to grow brand and category sales.

Up to5X

More media revenue than the cost of operating the fleet of touch screens.

Who is this for?

Ksubaka works with leading retailers (hypermarkets, supermarkets, convenience stores, pharmacies and non-grocery retail) - bringing value to them via its network of 2 to 20 playSpots per location.

Working with Brands

We work with Brands who want to create their own bespoke network either permanently or as a pop-up.

High footfall destinations

We work with non-retail high footfall destinations: transport hubs, banks, cinemas, hotels, events, festivals

ROI

Ksubaka's retail and other landlord clients can generate profitable media revenue streams by selling part of the screen space at prices that advertisers find hard to resist.

Securing ROI for Advertisers

Cheaper on reach, more effective at getting consumers engaged. Ksubaka’s platform offers unparalleled length and quality of engagement as well as a fully performance based pricing model: no play – no pay as only completed engagements are charged.

1/3

rd

Reach cost

2X

More effective

5X

More engaging

Tenderness is Inside

Milka (Mondelēz International) invited Ksubaka to use its ‘power of play’ skills to design a game that drew consumers in, taught them about the product and crucially created a genuine ‘moment of tenderness.

View case study

Securing ROI for Retailers

Projected Annual Revenue

Revenue projections are based on 3.3 CPM
75% fill rate and 40 Mojos/day

1 playSpot

and Platform

Gross profit

$2,880

5 playSpots

1 store

Gross profit

$14,400

750 playSpots

150 stores

Gross profit

$2,160,000

Margin projection does not include installation, maintenance, connectivity or creative service for content.

Pricing

1. Choose your base plan

Standard

$4.00

per screen/day

100% of media inventory for own use

Suite of tools for Content Creation:

  • Campaign Allocation
  • Operations Data FieldApp
  • Reporting & Data Visualisation

Reduced fee

$2.00

per screen/day

Access to 80% of media inventory

Suite of tools for Content Creation:

  • Campaign Allocation
  • Operations Data FieldApp
  • Reporting & Data Visualisation

2. Add optional services

playSpot

Touch Screen & Mount Hardware $1 s/d
Customised playSpot Request quotation

Content

Resourcified Experience $2,000 to £5,000
Bespoke Experience $30,000+
Survey $3,000

Maintenance

Outsource to Ksubaka $1 s/d

Setup

With individual playSpots being set up in a matter of minutes, full deployments can be planned and completed in a matter of weeks

Plug and play deployment

Zero integration required on back end or store networks

Identify locations

Get the right density of playSpots - between one per 500 sq feet or one per 500 daily transactions.

Plug in the playSpots

They will automatically download correct content over 4G. You are all set.

Process

1.

Deploy your private Network of Touch Screens

Ksubaka will help you to rapidly deploy a private network of touch screens in your desired locations.

2.

Create and Manage Interactive Content

Ksubaka will provide you with all the tools you need to create and manage the content that is displayed on the screens.

3.

Monitor Results in Real-Time

Ksubaka will also provide you the tools and support to visualise all data collected in easy-to-use dashboards and interactive maps. Ksubaka tools will highlight campaigns or locations that can be further optimised.

Pilot overview

Recommendations

Time frame:
60-90 days

Number of screens:
50 minimum

Number of locations:
3-5

KPI’s

Shopper engagements:
50 per screen/day

Completed engagements (MoJo’s):
40 per screen/day

Shopper satisfaction:
70%

Content creation

80%Completion rate

Ksubaka uses the language of games to create engaging experiences able to attract a high number of shoppers.

Ready-to-use Interactive Experiences

Choose from our 50+ ready-to-use interactive gamified experiences that can be easily customised to reflect the brand’s colour, logo and messaging.
Creation time: 1-5 days

Bespoke Experience

If requested, our award-winning creative team will design a fully customised and unique interactive experience for your brand.
Creation time: 4-6 weeks

Content Management

Ready-to-use Interactive Experiences

Choose from our 50+ ready-to-use interactive gamified experiences that can be easily customised to reflect the brand’s colour, logo and messaging.

Bespoke Experience

If requested, our award-winning creative team will design a fully customised and unique interactive experience for your brand.

Touch Screens

playSpots

Our purpose designed playSpots provide in-store recognition and usability on very low footprint (less than an A4-sheet of paper) meaning they can easily fit into places where other POS can’t. They can cost-effectively be deployed to any retail location.

Custom Display Solutions

Ksubaka’s Touch Screens can be attached to a shelf or wall, or even used as a handheld* tool to engage shoppers (Battery Powered). Ksubaka can get you a quotation on custom displays or hardware for an additional fee, if required.

Operations & Maintenance

We have created fleet monitoring tools for mobile and desktop use, displaying alarms and other service codes for touch screens that need attention, allowing support personnel to quickly identify issues and respond for maximum uptime.

Real-time Monitoring

Ksubaka’s Field Operations Team monitors the status and performance and is able to see the status of all playSpots in real time, analysing millions of data points every hour each one sends its status to us every minute and we collect and analyse 1,000 data points per second

Field App

Mobile tool to allow field operatives to check and manage each playSpot in a secure way through 2 step authentication.

99%uptime

This is minimal platform uptime and does not account for tablets not having continuous power or due to bugs in non Ksubaka certified apps.

Data Cloud & Visualisation

The activity data being collected from each screen is uniquely tagged and displayed on real-time dashboards for live monitoring, campaign optimisation and A/B testing of Call-to-Actions (CTAs) to improve your ROI.

Real-time Monitoring

Ksubaka’s Field Operations Team monitors the status and performance and is able to see the status of all playSpots in real time, analysing millions of data points every hour each one sends its status to us every minute and we collect and analyse 1,000 data points per second

Field App

Mobile tool to allow field operatives to check and manage each playSpot in a secure way through 2 step authentication.