Dove - Instant Repair
9.7%
of shoppers entered mobile number to get coupon
48 sec
was average engagement time
Project Brief
Communicate to consumers the message, “Dove Intense Repair range helps reconstruct damaged hair with the new Keratin Repair Actives.”
Gamified Brand Experience
Created a game where the player rotates a hair shaft to drop conditioner into openings that need reconstruction.
Key Visual (Original Campaign)
Gamified Experience (Ksubaka)