Take control of your hair

Head & Shoulders

Project brief

Communicate to consumers the message, “Head & Shoulders removes oil and dandruff so that you can take control of your hair this summer.”

151% sales uplift in top 20 % of stores

12% connected to mobile WeChat extension

Gamified Brand Experience

Created a game where the player disperses the floating oil droplets by touching with their finger, and then adds a lemon fresh scent with the second touch.

This experience is designed to have someone see and experience the efficacy of Head & Shoulders